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|2018 Conference - Wednesday Full Schedule|
This page provides details on each scheduled session and other program highlights for Wednesday, January 24.
ICON KEY: Select a track icon for description
Exploring the complex nature of consumers, including recall vs. actual behavior, generational differences, and their impact on research.
Learning from other professions who listen to identify ‘truth’ – doing what we do but in a different way.
Investigating change in global conditions and/or audiences and the impact on research.
Strengthening our expertise with both core and emerging methods
Knowing and acknowledging our full self and biases that can impact the research process, analysis, and reporting.
Sharing new perspectives and/or techniques for leveraging technology in qualitative research.
Wednesday, January 24
8:00am - 6:00pm
8:00am - 7:00pm
Marketplace Open - Breakfast in Marketplace
8:30am - 11:00am
Online Research – The Easy Way
Fieldwork Webwork president, Crystal Martinez, will be demonstrating several online tools designed to allow researchers to complement their face-to-face research. She will be showing our virtual facility, discussion board and mobile app, and our e-collage and e-ssignment tools. Crystal will provide suggestions and examples of how the tools can be incorporated successfully into research projects. She will also break down the list of services that Fieldwork provides with the tools such as project management, full technical support, incentive handling and optional recruiting. In short, Webwork provides the same full-service experience that you get in our facilities, in an online form.
Double Take: A New Qualitative Approach Using FV Video Solutions
The purpose of this demo is to demonstrate how FV Video Solutions were used to research differences between two groups, Millennial and Seasoned IT decision makers using the new qualitative method; Double Take. Why is innovation important in our world of Qualitative research?
Meet KOLONY. The Research Platform that “UPs” your Insight EQ
KOLONY inspires people to open up, share who they really are and what they really want.
Social Adaptive Recruiting
You might agree that one of the biggest challenges when it comes to qualitative research projects is the recruiting. The success of a project heavily relies on the quality of the recruit. We will be discussing how incorporating AI technology into recruitment methods speeds up the process, finds fresh respondents who mirror the behaviors you’re seeking, which makes impossible projects more feasible. We are excited to share with you the next generation of qualitative recruiting.
11:00am - 12:15pm
11:30am - 1:00pm
Lunch in Marketplace
1:00pm - 1:30pm
1:30pm - 2:30pm
The Qually Award has celebrated excellence and innovative thinking for the past three years by asking QRCA members to respond to an RFP with their best proposal. This year, the RFP was generated from a real client, about understanding the shift towards a more curated shopping experience - moving away from walking the store aisles to services such as Birchbox (where everything is chosen for you). Join us for an exclusive review of the top three Qually Award finalists as they present their hypothetical proposals for this year's award. The winner will be chosen by a jury of their peers through text-based voting provided by HatchTank. Each finalist has just 15 minutes to convince you THEIR proposal is the best way to tackle this year's research problem.
This year's finalists are (in alphabetical order):
2:30pm - 2:45pm
Break in the Marketplace
2:45pm - 5:15pm
5:30pm - 7:00pm
Wednesday Night Opening Reception in Marketplace