2018 Conference - Wednesday Full Schedule
2017 Wednesday agenda

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This page provides details on each scheduled session and other program highlights for Wednesday, January 24.

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Exploring the complex nature of consumers, including recall vs. actual behavior, generational differences, and their impact on research.

Learning from other professions who listen to identify ‘truth’ – doing what we do but in a different way.

Investigating change in global conditions and/or audiences and the impact on research.

Strengthening our expertise with both core and emerging methods

Knowing and acknowledging our full self and biases that can impact the research process, analysis, and reporting.

Sharing new perspectives and/or techniques for leveraging technology in qualitative research.

Wednesday, January 24

8:00am - 6:00pm


8:00am - 7:00pm

Marketplace Open - Breakfast in Marketplace

8:30am - 11:00am

Partner Spotlights

Online Research – The Easy Way

Fieldwork Webwork president, Crystal Martinez, will be demonstrating several online tools designed to allow researchers to complement their face-to-face research.   She will be showing our virtual facility, discussion board and mobile app, and our e-collage and e-ssignment tools.  Crystal will provide suggestions and examples of how the tools can be incorporated successfully into research projects.  She will also break down the list of services that Fieldwork provides with the tools such as project management, full technical support, incentive handling and optional recruiting.  In short, Webwork provides the same full-service experience that you get in our facilities, in an online form.

Double Take: A New Qualitative Approach Using FV Video Solutions

The purpose of this demo is to demonstrate how FV Video Solutions were used to research differences between two groups, Millennial and Seasoned IT decision makers using the new qualitative method; Double Take. Why is innovation important in our world of Qualitative research?
Ordinarily – we bring together a group of participants with similar and homogenous experiences, attitudes and behaviors for a deep dive into understanding their world and enable them to identify with each other to create a comfort that encourages greater sharing and disclosure.
So what’s different here? We’re innovating on a classic. Consumers are better at reacting than generating so this is a perfect opportunity to help them react to live stimulus, dynamic conversation and new perspectives not ordinarily heard.

Meet KOLONY. The Research Platform that “UPs” your Insight EQ

KOLONY inspires people to open up, share who they really are and what they really want.

  • JOURNEY METHOD: Seamlessly move people through multi-stepped methodologies: online, offline, qualitative and quantitative approaches
  • BUILT FOR STRATEGISTS: Combines methodologies for deeper, richer inquiry. Introspective online ethnographic activities that enrich face-to-face sessions, mark-up tools to optimize creative ideas, and the ability to quantify anything
  • DIG DEEPER AT EVERY STEP: with KOLLAGE, a collaging tool packed with curios, textures, emoticons, sensations, scents and doodling tools; upload any image or idea-in-the-making; video and mobile response
  • JUMPSTART YOUR THINKING: With pre-loaded discussion guides on the important research topics

Social Adaptive Recruiting

You might agree that one of the biggest challenges when it comes to qualitative research projects is the recruiting. The success of a project heavily relies on the quality of the recruit. We will be discussing how incorporating AI technology into recruitment methods speeds up the process, finds fresh respondents who mirror the behaviors you’re seeking, which makes impossible projects more feasible. We are excited to share with you the next generation of qualitative recruiting.

11:00am - 12:15pm

First-timers Event

11:30am - 1:00pm

Lunch in Marketplace

1:00pm - 1:30pm


1:30pm - 2:30pm

Qually Award Finalist Presentations

The Qually Award has celebrated excellence and innovative thinking for the past three years by asking QRCA members to respond to an RFP with their best proposal. This year, the RFP was generated from a real client, about understanding the shift towards a more curated shopping experience - moving away from walking the store aisles to services such as Birchbox (where everything is chosen for you). Join us for an exclusive review of the top three Qually Award finalists as they present their hypothetical proposals for this year's award. The winner will be chosen by a jury of their peers through text-based voting provided by HatchTank. Each finalist has just 15 minutes to convince you THEIR proposal is the best way to tackle this year's research problem.

This year's finalists are (in alphabetical order):

  • Shaili Bhatt
  • Claire Booth
  • Kelsey Segaloff

2:30pm - 2:45pm

Break in the Marketplace

2:45pm - 5:15pm

Keynote Speaker/Workshop

5:30pm - 7:00pm

Wednesday Night Opening Reception in Marketplace



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