QRCA VIEWS Magazine
The Canary in the Political Coal Mine

Fall 2017

FEATURE ARTICLE

The Canary in the Political Coal Mine

By Brian Gottlieb

In the 2016 U.S. presidential election, a lot of what political strategists and consultants had assumed was turned on its head. Looking back, focus groups that were broadcast on major news networks should have served as the canary in the coal mine. Read how qualitative research foresaw the forces at work that shaped the election’s outcome.


Using a Global Blitz Community to Eliminate Borders and Increase Productivity

Using a Global Blitz Community to Eliminate Borders and Increase Productivity

By Janina Weigl

In-the-moment research on a global scale is now easy, quick and relatively inexpensive. A Blitz Community is useful for projects that require fast results on a large scale. Two case studies – focused on the Pokemon Go phenomenon and the Women’s March in January 2017 – demonstrate how this technique can deliver qualitative insights in as little as 48 hours.

China: Big Changes in a Big Country

China: Big Changes in a Big Country

By John Yu

China is changing with amazing rapidity and variability. Catch up on what’s happening in the world’s most populous nation and the implications for marketers and qualitative research. Learn why what happens in Shanghai may be very different from what happens in Guangyuan.

Growing Your Business on a Budget — Yes, You Can!

Growing Your Business on a Budget — Yes, You Can!

By Holly Kile

Growing your business on a budget is about purposeful spending. Learn specific steps for growing your business on any budget by paying attention to four key areas: marketing, technology, systems and spending patterns. These tips will help you plan for steady and sustainable growth — and be ready for the lean times.




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