Transformation in qualitative research is happening right now – let’s lead the symphony!
New media and communication channels as well as Big Data not only challenge, but offer new tools and methods. Qualitative researchers need to find out how to leverage these tools. Let’s embrace the new technologies!
I am looking forward to the conference in Vienna to hear from my colleagues from around the world on the latest developments and how they use these tools to do better qualitative research.
Every year IKM gets involved in a volunteer project with self-funded research allowing us to test promising new tools and provide insights to non-for-profit organizations. The research undertaken here supports a project on Climate Change, identifying individual effects, looking at what is happening in different parts of the world, and what if anything can be done to Make a Change?
We brought together a group of young professionals, highly engaged and very smart, raising their voices around the globe and compared it with the background noise in Social Media.
These are the kinds of questions we sought to answer:
- What is the difference in analyzing social media and listening to opinion leaders and key users?
- How can we get thoughtful answers from global thought leaders in 5 different continents, within a few days?
- And how can image projectives be used in an online survey and add to deeper understandings?
- Can we make a change?
The short answer is Yes. Yes we can make a change, in the world of qualitative research and in the world that faces climate change.
I hope to see you in Vienna, a city of big ideas.
Ilka Kuhagen is CEO of IKM GmbH based in Munich, Germany and will be presenting on Make a Change Worldwide at the Worldwide Conference for Qualitative Research