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Under 35? Applying for a Young Professional Grant Is a Must

Posted By Elizabeth Marconi, Catapult Marketing Group, LLC, Wednesday, October 4, 2017
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Applications are now open for the Qualitative Research Consultants Association (QRCA) Young Professionals Grant (YPG). Fifteen grants will be awarded to young professional qualitative researchers 35 years and younger to attend the QRCA’s 2018 Annual Conference: Elevate & Cultivate, to be held January 24-26 in Phoenix, AZ, a USD $1,300 value, funded by partners Schlesinger Associates, M/A/R/C Research and FocusVision.

Receiving the QRCA’s Young Professionals Grant was a distinct honor that came at the perfect time in my career. I had been working for four years at a large marketing research supplier and had been seriously considering joining my mother’s small qualitative consulting firm. At the 2015 conference in Orlando, I was able to speak with other independent consultants who offered encouragement and concrete advice. I also met a number of other parent-child MR pairings that really made me feel like part of a well-worn tradition. I made the career transition soon after the conference and haven’t looked back.

From the first activity – the “speed dating” between first-timers and mentors – I felt energized by the collective enthusiasm and vitality that filled the grand hall. Everyone was eager to learn about my background, interests and career goals – not surprising given that qualitative researchers are a naturally inquisitive breed. It was immediately apparent that QRCA members are genuinely vested in everyone’s professional success and personal happiness.

The sessions at the conference struck the perfect balance for me between practical and theoretical subject areas. As a former academic nerd in college, I appreciated the high-level presentations on more abstract topics like consumer behavior. In addition, the numerous sessions on everyday tips and tricks helped me leave with a significantly expanded market research toolkit.

I officially joined QRCA after the conference and have enjoyed deepening my involvement with the national group and my local Philadelphia chapter. The leadership team at the conference made it clear that there is opportunity for any member to actively contribute to QRCA, regardless of experience level. During my first year in QRCA, I contributed to VIEWS magazine and participated in the YPG committee. Over the past year, I became Treasurer of the Philly chapter, co-chair of the Membership Committee and participated in both the Conference and Young Professionals Committees.

I highly recommend that young professionals take advantage of this unique program. You will assuredly come away with a few new connections and a renewed excitement for qualitative research.

Visit qrca.org/YPG to apply or learn more.  Applications are due November 1, 2017.

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Tags:  QRCA  qualitative research  young professionals grant 

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