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Design Thinking Tools for Qualitative Researchers

Posted By Administration, Wednesday, August 17, 2016
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Qualitative research consultants (QRCs) are experts at delivering customer experience-based insight. A sister discipline, Design Thinking (DT) grapples with the conundrum of how to inspire design, stirring the pot enough to generate fresh new approaches. QRCA members Marta Villanueva and Ellen Koronet write that when QRCs integrate DT processes into qualitative research, we reach whole new levels of insight. In their article in the Spring 2016 issue of QRCA VIEWS magazine, Marta and Ellen talked to Ela Ben-Ur, a DT expert and former IDEO team leader, to explain more.

They note that insight and empathy are critical elements of qualitative research and design thinking. The intention of both is to integrate visceral or empathic connections into the process of observing, exploring, coming up with new views, and then taking the next step into designing solutions. This requires tapping into three main modes of expression: Visual, Verbal and Physical.

Read the full article here.

Tags:  design thinking  expression  physical  qrca views  qualitative research  thinking tools  verbal  views article  visual 

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Exploring whether we need humans to do qualitative research

Posted By Administration, Tuesday, August 9, 2016
Exploring whether we need humans to do qualitative research

In a thought-provoking article published in the QRCA VIEWS magazine, Cynthia W. Jacobs explores whether we still need humans to do qualitative research. There’s a growing focus on “listening” to social media, and – in part forced by the volume of data generated this way – we see automated methods replacing human-powered analysis. There are two questions to consider here. First, who are we hearing and not hearing when we “listen” to social media? Second, what are we missing or misinterpreting when we rely on automated analysis?

The high-volume, free insights generated by social media will go to waste if we don’t use caution in interpretation. Regardless of the tool, it is critical that we don’t rely on the overall summary. Read the article for more details on the role of human-powered analysis vs. automated social listening methods and why the role of the qualitative researcher has a great new importance.

Tags:  analysis  cynthia jacobs  data  human-powered  humans  qrca views  qualitative research  social media 

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