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Getting Executives on the Bus: Creating Shopper Immersion Experiences

Posted By Administration, Wednesday, May 29, 2013

Ever wanted to interact directly with consumers as they make purchasing decisions? Want to understand what they look for, how they navigate the store or what catches their eye? QRCA member Laurie Tema-Lyn of Practical Imagination Enterprises explains a unique approach of helping executives get up close and personal with shoppers as they browse a store. Executives interview shoppers and go through the shopper’s experience from start to finish.

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