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Hybrid Online Research

Posted By Administration, Wednesday, May 29, 2013
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A convenience store chain wanted to generate additional revenues at each store location, while also rebranding its two separate regional brands into a single national brand. With a very tight timeline, QRCA member Liz Van Patten, with Van Patten Research, was challenged with paring down a list of 13 concepts that might appeal to the chain’s customer base. She used an integrated qualitative and quantitative approach that narrowed the list to just six concepts in only two days of research.

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