Our industry has changed drastically over the past few years, leaving us with greater competition, smaller budgets, and clients who often are choosing to go the DIY route. If you have not been consistent with business development in the past, your business may be paying the “price” now or in the near future.
Don’t love to sell? Don’t have the time? Neither do most QRCs according to our deep dive into this topic with QRCs at all tenures. This interactive session will review the results from our study and incorporate tricks of the trade from many of the best qualitative practitioners. We will highlight solutions that can be incorporated quickly into the busy QRCs business lives. Understanding self-imposed constraints and that business development is not “one size fits all,” can lead to unique solutions that will get QRCs unstuck and on a new path to greater success.
Date: Thursday, 4/26/2018
Time: 9:00 Pacific/11:00 Central/12:00 Eastern
About Marta, President of NuThinking Inc.
She is a bilingual/bicultural expert with nearly 20 years of experience in insights. Marta has a proven track record advising Top 500 Companies. She holds a Master’s Degree from the International Center for Studies in Creativity. She is a creative thinker, grounded in marketing who gets more from consumers, using customized thinking tools. Marta has served QRCA in many roles, including Co-Chairing the Latino and Creativity and Innovation Special Interest Groups, 2012 conference’s Speaker Team Leader, and Chairing the Business Development SIG. She is the QRCA 2015 Maryanne Pflug Award Winner. @nuthinkinginc
About Cheryl Stella Dalisay, President of Stellar Strategic Services, Inc.
Providing both qualitative and quantitative research services for the past 28 years drives her unique perspective into both disciplines. She has been intimately associated with client-side, agency-side, and supplier-side experiences that allow her to drive her business, and those of her clients, with uncommon solutions. Cheryl graduated from the University of Illinois with a “custom” B.S. in Communications/ Advertising, specializing in statistics, research methods and social psychology. She is Co-chair of the QRCA Online SIG and the Business Development SIG. She has contributed to several QRCA conference committees as a Speaker Co-chair, Dine-Arounds Committee and Session Host Chair. She is a single mom of 4 who gets the meaning of “too busy for business development!”