It’s that time of year again! Please join the QRCA Philadelphia Chapter on Friday December 6th for a holiday lunch full of learning, socializing, and absolutely delicious food at Han Dynasty in Old City.
11:30 - 3:00
123 Chestnut St.
RSVP to Karen Zimmerman
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It’s that time of year again! Please join the QRCA Philadelphia Chapter on Friday December 6th for a holiday lunch full of learning, socializing, and absolutely delicious food at Han Dynasty in Old City. A
perennial Best of Philly winner, Han Dynasty was also named one of the 50 best
Chinese restaurants in America by CNN. Their new location in Old City just
opened, and we have a private room reserved just for us. Lunch will be a family style affair, with a
variety of types of dishes to suit all tastes.
lunch, we will hear a presentation by Mike
Karchner of Karchner Marketing Insights: Ever wonder how respondents
feel about qualitative research and what motivates them to participate? Learn
first-hand what respondents think about the experience and their perceptions of
working with moderators, recruiters, and facilities. Understand key insights gleaned from nearly
two-dozen interviews conducted among physicians and patients/consumers that you
can use to help further optimize your projects, as clients continue to expect
more and more with less and less.
Keeping respondents engaged and satisfied throughout every phase of the
qualitative experience will make for a more seamless process and help produce
deeper and richer insights setting you apart in a world that increasingly views
research as a commodity.
we’ll conclude the day with a recap of the 2013 QRCA
Conference in San Diego. Conference attendees
will talk about what they learned, and we’ll brainstorm about how we might
translate those learnings into future chapter events.
- 11:30 –
Registration, networking, chapter announcements
- 12:00 – 1:15 – Lunch served
- 1:15 – 2:15 – Mike presents: "The
- 2:15 – 2:45 – QRCA Conference roundtable
- 2:25 – 3:00 – Closing exercise
Cost: $35 – members, $40 – eligible non-members. This price includes full meal with tea & water;
cash bar additional (it is break-even for the chapter). Please
bring cash or checks payable to QRCA.