Qcast: Pushing the Envelope in Online Qual
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Have you been using online qualitative for a while now and wondering what's next? Explore how online and mobile pioneers are experimenting with new ways to capture consumer insights.

4/3/2014
When: 4/3/2014
Qcast is 12:00 p.m. EDT (GMT -4)
Presenter: Kristin Schwitzer


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Pushing the Envelope in Online Qual

Have you been using online qualitative for a while now and wondering what's next? This Qcast will explore how online and mobile pioneers are experimenting with new ways to capture consumer insights via the use of technology. Two case studies will be featured:

  • Using a private Facebook group as the “community hub” for an advisory council with iGeneration and Millenials. Their weekly guidance helped shape the launch strategies and marketing materials for a new US-based initiative
  • Using video exclusively to hear from students on what it's like to go back to college as adults, with footage captured via webcams, iPhones, iPads and Android devices.

 

Speaker: Kristin Schwitzer

Kristin Schwitzer began her 26-year career at P&G as a brand manager and then worked agency-side in strategic planning and market research. Today she is considered a pioneer and expert in online and mobile qualitative research. She founded Beacon Research in 2000, an independent qualitative research consultancy with a focus on using innovative methods to gather insights. She is a past Vice President of QRCA, a RIVA trained moderator and RIVA trainer, the founding editor of Greenbook's NewQual blog, and a frequent industry speaker.

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