Qcast: Research Reports that Inform, Persuade & Entertain
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8/7/2014
When: 8/7/2014
Qcast is 12:00 p.m. EDT (GMT -4)
Presenter: Nancy Hardwick


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Interested in learning how to make your qualitative research reports more engaging? Join Nancy Hardwick as she shares:

  • The elements that cause a report to stand out
  • Attitudes toward the inclusion of visual elements
  • How reports might evolve in the future

In addition to learning about the critical contents of an ideal qualitative report (both information and aesthetics), Nancy will share some techniques for presenting results visually. Incorporating appropriate visual elements into a qualitative research report enables the reader to quickly understand the information, ads to the story being told, and makes for a much more readable report.

About Our Speaker:

Nancy Hardwick has been assisting organizations with their marketing research needs since 1986. Starting Hardwick Research in 1994, Nancy incorporates both qualitative and quantitative techniques in her practice. She is an experienced moderator, skilled listener and effective communicator.

Nancy has conducted workshops on various marketing research topics including, Projectives in Practice (presented at the 2011 QRCA Conference), Measuring Customer Satisfaction, and The ABCs of Focus Group Research. She has served as President of QRCA.

Prior to starting her firm, Nancy Hardwick worked as an account executive for a Seattle area full-service marketing research firm. She has a BA from Lewis & Clark College in Portland, OR.

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