Qcast: Insight for Innovation - Better Tools for Concept Exploration & Testing
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Many marketing and research managers believe the same qualitative methods they use for ongoing brand work are also right for inspiring and evaluating new product and package concepts. But the goals are very different and, therefore, demand different approaches.

3/6/2014
When: 3/6/2014
Qcast is 12:00 p.m. EST (GMT -5)
Presenter: Ken Miller


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Insight for Innovation: Better Tools for Concept Exploration and Testing

Many marketing and research managers believe the same qualitative methods they use for ongoing brand work are also right for inspiring and evaluating new product and package concepts. But the goals are very different and, therefore, demand different approaches. This session will reveal successful tools for interacting with consumers that deliver focused feedback and actionable design direction, and have been proven to drive better decision-making in product and package innovation projects across industries.

This Qcast will focus specifically on: 

  • The role and nature of design research in innovation projects;
  • Changes marketing & research managers can make to methods currently used in order to better address product and package innovation;
  • How to make the most of consumer interaction for new product development to gain focused, actionable and valid feedback;
  • How to redefine the "concept" and improve the effectiveness of 2D/3D stimuli sets.

About Our Speaker:

 Ken-Miller

Ken Miller has worked for more than 20 years in product and package innovation research and design strategy. He was a founder of One80 Design, an innovation and design consulting firm. In 2007, he formed KMG to work with CPG companies in product development and design research, and in 2009 secured a US Patent for his innovation methodology. He is currently a founding Principal of Verv Innovation Partners, a firm focused on Collaborative Innovation and Design for CPG clients.

Ken has been responsible for driving the strategic design effort for product and packaging initiatives for clients such as 3M, Kraft Foods, PepsiCo, SC Johnson, Mars, Disney and many others. Ken holds a BA in Psychology from Lafayette College, has completed graduate work in Industrial Psychology at Georgia Tech and received an MBA from New York University.

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