“Dear Diary: Practical Guide to Meaningful Respondent Journal” presented by Abby Leafe
Having a respondent track a particular behavior, feeling or time of day can lend powerful insights into a client’s research question. But creating an outstanding diary or journal exercise is so much more than giving a respondent a blank notebook or URL and lots of white space in which to write or type. This presentation takes an in-depth look at how to get the most from diaries and journals by exploring issues such as:
· Why and when to include a journal as part of a research study
· Choosing a platform: comparing paper, online, and mobile options
· Handwriting, drawing, typing, voice, photos, videos – which is right for a study?
· Structuring the actual diary and best practices to solicit insightful entries
· Dealing with timing, recruiting, logistics, and reporting
Drawing upon Abby’s experience having conducted journals or diaries with hundreds of participants, lasting from several days to several months, this session will leave attendees armed with tools and techniques to create great ‘Dear Diary’ adjuncts to their research.
Preview of upcoming AQR-QRCA Budapest presentation – “Going to the Source: Working directly with consumers to Inspire & Advance Product Ideas” presented by Laurie Tema-Lyn
This presentation will focus on Consumer Collaboration methods (Co-creation) for "Concept Inspiration” (early stages of new product or positioning work) and "Concept Advancement, (for feedback, building and refining concepts and prototypes). This work falls under a wider umbrella that I refer to as "Smashing Mirrors." These initiatives break down traditional barriers of qualitative research in methodology and collaboration between consumers and client teams. This session will illustrate design approaches, guidelines and how to's for conducting Co-Creation programs using case studies drawn from American Standard, Perrier and others.
Group Discussion: “Healthcare Consumer Qualitative Research – Will it Blossom or Die on the Vine?” – moderated by Karen Hyver
Karen Hyver will facilitate an open discussion of how insights from Abby's and Laurie's presentations can be applied to market research with Healthcare Consumers (Patients/Sufferers). To seed a lively and provocative discussion, Karen will review some of the highlights of February's Pharmaceutical Market Research Conference (PMRC 2014) — sharing opinions expressed by the Keynote and other Speakers from Pharma Companies and MR Agencies on topics ranging from patient communities to big data to the future of the focus group.
11:00 to 11:30am Registration, networking and LUNCH
11:30 to 11:45am Chapter announcements
11:45 to 12:45pm Dear Diary presentation (Abby Leafe)
1:15 to 2:00pm Inspire & Advance Product Ideas (Laurie Tema-Lyn)
2:00 to 3:00pm Healthcare Consumer Qual Research (Karen Hyver)
3:00 on Networking
Cost: $25 for QRCA members; $35 for qualified non-members. Bring cash or checks with you (payable to QRCA).
RSVP: By Wednesday, April 2nd to KarenZimmermanResarch@gmail.com. This is to give us a general idea of how many to expect. If your plans change at the last minute and you find you are available, please come by!