QRCA Philadelphia Chapter Meeting: Back to Business
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Summer is nearly over and we’re gearing up for fall initiatives. It’s a good time to get together, learn from masters in our industry and pull our collective wisdom together to develop strategies and tactics for challenges we face in keeping our businesses vibrant.

9/19/2014
When: September 19, 2014
10:30am-3:00pm ET
Where: Reckner Associates, Gateway Business Park
523 Fellowship Road
Suite 245
Mt. Laurel, New Jersey  08054-3910
United States
Contact: Karen Zimmerman
610-668-8160

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Summer is nearly over and we’re gearing up for fall initiatives. It’s a good time to get together, learn from masters in our industry and pull our collective wisdom together to develop strategies and tactics for challenges we face in keeping our businesses vibrant.

Come join us on Friday, September 19, at Reckner Associates in Mt. Laurel, NJ for an action-oriented session, a 2-part program featuring two mavens of our industry: Lynn Greenberg & Liz Van Patten

Part 1: Kick Off Presentations & Q&A

Liz Van Patten, Van Patten Research is an acknowledged online research expert. She has deep experience in concept testing/development, understanding path-to-purchase and decision-making, new product development, branding & positioning development, and communications research. Liz leads domestic and international qualitative research projects across a range of industries. With a passion for communicating consumer insights effectively; she is a frequent conference and webinar presenter, consults and coaches researchers and other business professionals on presentation skills.

Liz will present highlights of her upcoming presentation to this year’s QRCA national conference, “The New Qualitative Research: Finding the Pony.”

Overview: It’s a different world out there these days, and many QRCs are worried about where qualitative research is heading … and what that will mean for the industry as well as their own practice. Liz will provide an overview of the changes from the point of view of both qualitative research consultants and consumers of qualitative research – and tips for navigating the changing landscape successfully and aligning our skills and experience.

Lynn Greenberg is a marketing research consultant in the evolving digital landscape. She is Chief Collaborator at DigitalQual a collaborative partnership of independent marketing research experts who have held senior level positions at advertisers, advertising agencies and full service market research companies. During Lynne’s long and varied career she has done all matter of qual research in a wide range of industries. Her success has been due to her ability to adapt, innovate and “reinvent” her business. She will share some of those success stories as well as learning from experiences that were less successful.

Part 2: Innovation

Armed with insights from our esteemed colleagues, we will work together to identify our pressing business issues and work in a creative fashion to generate solutions.

Please bring to this meeting one business challenge that “keeps you up at night” for which you would like some help from the assembled team.

Tentative Schedule: From 10:30 am to 3:00 pm

  • Registration and Networking: 10:30-11:00
  • Chapter and Association news: 11:00-11:15
  • Opening remarks from Lynn & Liz including Q&A: 11:15-12:15
  • Lunch & Issues Exercise
  • Innovation Session: 1:00-3:00
  • Coffee & Networking

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