Texas & Friends Chapter Event: Sensors, Wearable Tech & Other New Tools
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Presented by Mike Courtney and Carl Ott of Aperio Insights, this session will be a primer on what's new in sensors, wearables and other solutions that add depth to qualitative methods. See and test the latest and greatest technologies that help measure and track consumer behavior.

When: Friday
1:00 PM
Where: Schlesinger Associates Dallas
14241 Dallas Parkway
Suite 500
Dallas, Texas  75254
United States
Presenter: Mike Courtney & Carl Ott, Aperio Insights
Contact: Kelly Heatly
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Do you get the “sense” that technology is impacting research?


One of the hottest areas in marketing research is the explosion in new technologies that help measure and track consumer behavior.  Sensors and wearable devices add depth to traditional qualitative methods and allow researchers to capture details never before possible.


This session will be a primer on what’s new in sensors, wearables and other solutions that qualitative providers can use to enable “digital ethnography,” better shopper journey diaries and more robust observation analysis.


Some of the technologies we will cover include:

·         Beacons

·         Low power Bluetooth motion sensors

·         Wearable cameras (Narrative, Autographer and Google Glass)

·         Video and voice sentiment analysis

·         Retail analytics solutions like video heat mapping

·         Eye tracking and other biometric tools


Attend in person or online.  Examples of devices will be available to see and test.  Come learn how the latest technology applies to your qualitative projects!



$25 in person or $15 via Focus Vision


You can register by emailing mike@aperioinsights.com or Kelly@HeatlyCustomResearch.com

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