Qcast: Wearables in Qualitative Market Research – What You Need to Know
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3/5/2015
When: March 5, 2015
Qcast is 12:00 p.m. EST (GMT -5)
Presenter: Shaili Bhatt and Katherine Figatner


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Wearables in Qualitative Market Research: What You Need to Know

The future is now! Google Glass and other wearable devices present promising opportunities for qualitative research, and our presenters are excited to share their own experiences.

This informative session will highlight features and current applications of wearable devices, dispel myths and provide cutting-edge examples of how these new tools work in traditional research environments.

Join us as we explore a variety of breakthroughs in wearable technologies that are brimming with research possibilities!

Speakers: Shaili Bhatt and Katherine Figatner

Shaili Bhatt, Research Director at C+R Research, has conducted both online and in-person qualitative for more than a decade with clients in CPG, travel and entertainment. She is known for sharing her enthusiasm for technology and exploring new designs at the forefront of digital qualitative research. Shaili is currently on the QRCA Board of Directors (2012 to 2016), and she is the Trends Editor for VIEWS magazine.

Kat Figatner, Vice President at C+R Research, has been at the forefront of technology for many years, transitioning from using disposable video cameras to encourage consumer self-reporting to conducting mobile-only qualitative studies. Kat holds a Master’s degree in the social sciences from the University of Chicago and a B.A. from Haverford College.


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