Qcast: EQ Is the New IQ: Why Improving it Unlocks the Irrational Behavior You've Been Looking for
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As the importance of understanding how emotions affect decision-making grows, so too does our need to harness that knowledge. Through an understanding of emotional intelligence, we can begin to understand the emotional processes that are not only happening within ourselves, but within the participants and clients we interact with.

8/6/2015
When: August 6, 2015
Qcast is 12:00 p.m. EDT (GMT -4)
Presenter: Nikki Lavoie


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Title: EQ Is the New IQ: Why Improving it Unlocks the Irrational Behavior You've Been Looking for

As the importance of understanding how emotions affect decision-making grows, so too does our need to harness that knowledge. Through an understanding of emotional intelligence, we can begin to understand the emotional processes that are not only happening within ourselves, but within the participants and clients we interact with.

This session explores the foundations of emotional intelligence, highlighting how they intertwine with our existing qualitative skill-sets. We will discover the importance of recognizing our own emotional impulses β€” not just to maintain control or composure as researchers β€” and how EI overlaps with learning from behavioral economics. Specifically, you will:

  • Uncover where your current EI skills lie;
  • Learn why self-awareness is key to uncovering irrational insights from your participants;
  • Walk away with tips on how to manage your emotional impulses, how to recognize them in others, and what they may mean in the decision-making process.

Speaker: Nikki Lavoie, Founder, MindSpark Research International, LLC

Nikki Lavoie worked in market research in the United States for several years before relocating to France in 2011 to continue working internationally. She is a trained moderator with a certificate in projective techniques, behavioral economics and emotional intelligence, and has numerous online and offline studies under her belt. She specializes in cross-cultural research, having presented her first paper at the 2013 annual ESOMAR Congress on the importance of language in multi-country studies. Nikki looks to continue being an active member of the research community, and enjoys learning from and sharing with her colleagues and peers.

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