Jump into 2015 with a double header! Mobile Qual & You: How to be Perfect Together
The QRCA Philly chapter is kicking off 2015 with an immersive day about the latest and greatest in mobile qualitative methodologies, from two knowledgeable sources. Come join us and learn how you can make these tools work for your clients.
Presented by Pam Goldfarb Liss
“Mobile Qualitative Research: A First-timer’s Road Map”
Presented by Caroline Volpe
First up will be “Mobile, Schmobile”:
Mobile is a tool that is growing and still not fully formed for qualitative research, with a variety new applications coming to the marketplace. Pam’s presentation – debuted at the national conference in New Orleans in 2014 - will showcase recent client case studies (as much as possible), provide an up-to-date overview of types of applications on mobile devices for qualitative research, and also open the discussion to attendees on concerns and ideas to help understand how to best utilize the unique opportunity that mobile research presents.
About Pam: Enjoying the never-know-what's-coming-next thoughts of kids, teens, young adults and moms, Pam Goldfarb Liss is a 25-year veteran moderator who happily adapts to meet her often early-adopter consumer where they easily communicate. She works with Fortune 100 brands and non-profits alike including all laundry detergent, AOL/Time Warner, Bayer, Betty Crocker, Bisquick, Borden Dairy, Burger King, Chex Mix, Fellowes, Frigidaire, Hadassah, Hillel, Jell-O, National Center for Missing and Exploited Children, Pillsbury, Totino's, and others. Her evolution into mobile research is just the latest chapter in an ever-growing need to keep moving with the times to engage her consumer and capture life moments in-context that she'd love to share. Pam lives just outside New York City (but will always be a Minnesotan at heart) with her husband and two Gen-Z daughters (one of whom is totally mobile accessible and anti-Facebook already)
And secondly, “Mobile Qualitative Research: A First-Timer's Road Map”:
Interested in mobile research but have not executed this methodology before? That was the dilemma faced by the speaker. To help rectify this she conducted a pilot study in conjunction with a client in the pharmaceutical space to gain experience to be able to better communicate with confidence the benefits of this methodology, where it could be used and the tactical aspects of executing it. Based on this experience, this presentation will walk attendees through each step of the research process from selecting a platform to designing to the study through fieldwork and reporting. The presentation will provide tips and tricks that were learned at each stage of the process to help other QRCs to be successful in navigating a mobile qualitative research study.
About Caroline: Caroline is president of Compass Market Research LLC, an independent market research consultancy focused on the healthcare sector. She has over 15 years of experience designing and executing custom qualitative and quantitative market research for pharmaceutical, biotech and medical device clients. Her experience includes projects conducted within the US and globally. And, while she has worked within mass diseases, she tend to focus on more specialized disease states. She has executed market research with the array of target audiences including KOLs, physicians, nurses, nutritionists/dietitians, laboratory directors/managers, pharmacists, payers, patients and caregivers. Along with QRCA, she is a member of the MMRA, MRA and PMRG.
11:30 to 12:00pm Registration, check-in, networking
12:00 to 12:45pm Announcements and LUNCH
12:45 to 1:45pm Mobile Schmobile (Pam Goldfarb Liss)
1:45 to 2:00pm Coffee and cookie break
2:00 to 3:00pm Mobile Qualitative Research: A First Timer’s Road Map (Caroline Volpe)
3:00 on Meeting Conclusion and Networking
Cost: $35 for QRCA members; $45 for qualified non-members. Bring cash or checks with you (payable to QRCA).
RSVP: By Wednesday, January 7 to KarenZimmermanResearch@gmail.com. This is to give us a general idea of how many to expect. If your plans change at the last minute and you find you are available, please come by!