QRCA Third Thursday Digital Demo: Meta4Insight
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Amy Savin and Regina Szyszkiewicz, co-chairs of the QRCA Online SIG, will host Anders Bengtsson and Jill Orum from Protobrand. They will discuss Meta4 Insight, a visual metaphor elicitation tool that can help access more deeply-seated thoughts and feelings from research participants.

3/19/2015
When: Thursday, March 19
12:00 PM ET/11:00 AM CT
Where: Webinar
Presenter: Anders Bengtsson and Jill Orum from Protobrand
Contact: Amy Savin and Regina Szyszkiewicz, co-chairs of the QRCA Online SIG


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Our next Online SIG TTDD meeting is scheduled for Thursday, March 19th, 2015 at 12pm EST

Amy Savin and Regina Szyszkiewicz, co-chairs of the QRCA Online SIG, will host Anders Bengtsson and Jill Orum from Protobrand. They will discuss Meta4 Insight, a visual metaphor elicitation tool that can help access more deeply-seated thoughts and feelings from research participants. Through the use of a highly curated image bank and metaphor analysis, Protobrand can partner with you to incorporate their online platform into various forms of qualitative research. Some example applications include gaining deeper insights into a specific consumer group, helping to understand the user experience for a given category, guiding positioning strategy and creative development, and understanding how brands resonate with consumers at a more emotional level. 

Register above. 

Participants that have registered will receive invitation instructions to participate in a demo of the Meta4 Insight platform a few days prior to the web meeting.  We look forward to having you join the group!

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