Come see, touch and learn about a variety of new technologies to expand your qualitative practice, including:
- Emotional Measures and the Application of Neuroscience
- Using Technology to Create a More Engaging Research Experience
- Dials, Dials, Dials
10am-10:30AM Registration & Networking
10:30-11AM Introductions and Chapter Business
11:00AM – 12:00PM
· Emotional Measures and the Application of Neuroscience
o Anne Hedde, EVP Schlesinger Interactive
o Natalie Dunn, VP Schlesinger Interactive
o Bob Granito, CEO IVP
Researchers are increasingly interested in emotion. Rational responses and explanations can mask the importance of emotions. We act as much, if not more, because of how we feel about people, products and situations and we overlook emotions at our peril.
Neuroscience techniques provide a window into the subconscious emotions, allowing researchers to better understand consumers’ immediate emotional response in order to help drive successful audience engagement, brand loyalty and purchase decisions.
Learn about emotional measurement and emotional tools including facial coding and two different biometric techniques – peripheral measures and EEG measures.
12:00 – 12:45 PM
· Using Technology to Create a More Engaging Research Experience
o Rob Ramirez, SVP Schlesinger Associates
This session will feature an innovative technological platform that supports multi-dimensional interaction with research stimuli in a qualitative session. The platform provides a collaborative experience for respondents, moderator and clients.
New to marketing research, the technology delivers an easy to use interface that enables multiple participants to simultaneously interact with a wide array of options. This unique tool overcomes many of the barriers common to traditional qualitative, while maintaining the flexibility to adjust on the fly. While the breadth of uses still has to be explored—thus far, this technology has proven to provide a more engaging market research experience for all participants—which will ultimately translate to better quality results.
12:45 – 1:45PM
1:45 – 2:15PM
· Dials, Dials, Dials
o Michael McCleary, Director of Schlesinger Transcription Services and Online Qualitative Solutions, Schlesinger Associates
In this session, learn about how Dials continue to evolve and add value to today’s research.
Dial technology continues to evolve and add value to today’s qualitative research sessions. As a data collection tool it captures quantitative responses to any form of test material and allows researchers to collect and understand respondents' opinions and changing perceptions moment-to-moment and reduce the effects of group dynamics. Results can be viewed in real-time, enabling deeper qualitative discussions.
· QRCA Networking
Location: 50 Monument Rd # 200
Bala Cynwyd, PA 19004
Date: Friday, May 8, 2015
Time: 10:00am to 3:00pm and beyond
Cost: $30 members; $40 eligible non-members (Non members who join QRCA within a week after the meeting will receive a rebate of the difference in fee between member and non member rate)
The program will also be available for remote viewing via Focus Vision, and will be archived for two weeks (payable in advance via PayPal)