Change for the Better: Implementing Innovations in Marketing Research
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Join us for this Ethnography SIG Webinar on August 21!

8/21/2015
When: August 21, 2015
12:00-1:00pm ET
Where: Qual-Meeting 20/20
Contact: Antonella Fabri
(212) 410-9253


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Join us for the Ethnography SIG Webinar on August 21:

Change for the Better: Implementing Innovations in Marketing Research

Our technologically-driven and increasingly mobile-centric world provides both challenges and opportunities for researchers. How do marketing researchers push forward with newer methodologies that can yield greater insights? Join Roddy Knowles, Director of Mobile Research at Research Now, as he draws on concrete examples – ranging from traditional online survey data collection, to digital media consumption and mobile-enabled research – to illustrate how research can be more efficient and participant-centric.

Attendees will…

  • Learn how mobile device usage creates opportunities for researchers
  • Understand how to implement new approaches to answering important research questions
  • Develop strategies to ease clients into innovation

Presenter: Roddy Knowles, Director of Mobile Research, Research Now

Roddy serves as Director of Mobile Research at Research Now, where he focuses on mobile research methodology, design, and analysis. For over ten years, Roddy has concentrated on providing actionable insights from point-of-experience research. He specialized in ethnographic market research prior to turning his focus on mobile research. In 2014, he was named one of “20 Researchers You Need to Know” by Survey Magazine.  Roddy holds a Master of Arts from Boston University and has an extensive academic background in the social sciences.

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