What are You Worth?
Cost: $35 for QRCA members; $45 for qualified non-members. Bring cash or checks with you (payable to QRCA).
RSVP: By Wednesday, November 4 to KarenZimmermanResearch@gmail.com. This is to give us a general idea of how many to expect. If your plans change at the last minute and you find you are available, please come by!
Presenters: Abby Leafe and Laurie Tema-Lyn
How do you know what your services are worth? Laurie Tema-Lyn and Abby Leafe wondered the same thing, so they set out to find out how others think about it. Last winter, they interviewed 17 QRCs, from industry veterans to those with less than a year of experience, to understand how they arrive at a determination of their own value when preparing a qualitative research proposal. The results were illuminating, to say the least. In this session, we will describe a variety of their strategies for putting a number (or numbers) on a proposal. We will look at a host of different methods for valuing qualitative research services, from the very definitive (rate cards) to the more ‘qualitative’ methods (what just feels right).
Questions the session will consider include:
- How do QRCs value their time? (Hours? Days? Service-based? Expertise based?)
- What factors can impact the value equation?
- What are the different ways to handle out-of-pocket costs?
- How has this calculation changed over time?
- How might you rethink assumptions in your own practice?
Target Audience: This session is intended to be thought-provoking for QRCs at all stages of their career. (The presenters, both industry veterans, have learned a lot while conducting the research that will drive the session content.) That said, it will be particularly useful for independent QRCs, and QRCs who are newer to the industry.
About the Presenters
Abby Leafe has been a qualitative researcher for 15 years, having started her career in advertising. In fact, a stint in graduate school was enough to make her run screaming from academia and she is forever grateful to the headhunter who told her that people would pay her to do research. She interviewed for a job in qualitative and the rest, as they say, is history. She is a past president of QRCA, and is currently the co-chair of the Philadelphia Chapter. She is the principal of New Leafe Research, based in Newtown, PA, and a frequent speaker at industry events.
Laurie Tema-Lyn began conducting qualitative research in the late 80s when a client asked if she could apply the creative activities she used in client innovation programs to consumer research. Hence a marriage of research & innovation began.
- Her first career was in advertising, then she launched a consulting firm in creative problem solving
- Laurie founded Practical Imagination Enterprises in 1995
- She was Co-Chair of the Philadelphia Chapter of QRCA
- She has been on VIEWS for 8 years
- Laurie is author of Stir It Up! Recipes for Robust Insights & Red Hot Ideas
- She relishes gardening, cooking, music and theater
- Laurie is a frequent presenter at industry events
- She was just elected to the QRCA Board of Directors
Comments and questions are welcome. Hope to see you in November.