C+I SIG Webinar: Tools to Transform: Learn the Framework and Cognitive Tools
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How valuable are the Thinking Skills Model framework and tools? At the conference in Orlando, participants came up with 150+ ways to apply the learning—in less than 5 minutes! Come find out what makes this content impactful.

12/3/2015
When: Thursday, December 3, 2015
1:00-2:00 p.m. ET/12:00-1:00 p.m. CT (GMT-6)/11:00-12:00 p.m. MT/10:00-11:00 a.m. PT
Where: Online Webinar
Presenter: Marta Villanueva


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REGISTER NOW for the webinar - Tools to Transform: Learn the Framework and Cognitive Tools

2015 Maryanne Pflug Spirit Award Winner and C+I Co-Chair, Marta Villanueva, will be conducting this impactful webinar.
How valuable are the Thinking Skills Model framework and tools? At the conference in Orlando, participants came up with 150+ ways to apply the learning—in less than 5 minutes! Come find out what makes this content impactful.

Date: Thursday, December 3, 2015
Time: 1:00-2:00 p.m. ET/12:00-1:00 p.m. CT (GMT-6)/11:00-12:00 p.m. MT/10:00-11:00 a.m. PT 

This session will provide an overview on cognitive tools and a framework to organize them. Using cognitive tools—simplified to focus, organize, and guide an individual or group’s thinking—can help respondents articulate more clearly and with greater richness.

The cognitive tools presented are drawn from the larger field of creativity, as well as from other areas of theory and practice. A simple framework will be introduced that can be applied immediately, allowing attendees to:

  • understand the link between different cognitive skills (i.e., visionary, diagnostic, evaluative, strategic, ideational, tactical) and insights
  • learn how using cognitive tools leads to focused mining for insights
  • gain valuable tools that stimulate respondents to think differently

Attendees will become more creative partners with their clients through:

  • gaining a deeper understanding of diverse thinking tools
  • learning advanced cognitive tools, simplified to tap into focused, clear, and deep insights
  • gaining confidence in their ability to apply cognitive tools

Experienced QRCs interested in augmenting their skills set with cognitive tools will benefit from this session.

About our speaker:

marta villanuevaMarta Villanueva is Chief Insights Officer of NuThinking Inc. She is a bilingual/bicultural expert with nearly 20 years’ experience in insights for product and brand innovation. Marta has positively impacted the success of Top 500 Companies, through using customized thinking tools. She holds a Master’s Degree with emphasis on Creative Problem Solving, Creativity, and Change Leadership from the International Center for Studies in Creativity. Marta has served QRCA in many roles, including Co-Chairing the Latino and Creativity and Innovation Special Interest Groups, and as the 2012 conference Speaker Team Leader.

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