Qcast: When Going Remote Gets You Closer to the Insights
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This session will uncover the unique advantages of mobile qualitative, and will help you determine when mobile can add value and when traditional in-person methods may still be the best bet.

5/5/2016
When: Thursday, May 5, 2016
12:00 PM Central / 1:00 PM Eastern
Where: United States


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Title: When Going Remote Gets You Closer to the Insights

Why are so many researchers hesitant to go mobile with research in a world so dominated by smartphones? Fear of the unknown and lack of proven success are likely to blame. This is precisely why we’ve asked Kathryn Winland to share her experience using a recent hybrid study that combined both mobile and in-person shop-alongs. This session will uncover the unique advantages of mobile qualitative, and will help you determine when mobile can add value and when traditional in-person methods may still be the best bet. In either case, you will walk away with valuable tips and techniques to make the most of both mobile and in-person research, which you can apply to shopper insights, app usability, digital ethnography, and more.

Speaker: Kathryn Winland

Kathryn WinlandKathryn Winland is a full-service researcher with 12 years of experience serving high profile clients in technology, retail, hospitality, apparel and footwear, and more. As Vice President at Mozaic Group, Inc., she is responsible for design and execution of qualitative and quantitative research for clients worldwide. Curious, resourceful, and enthusiastic, Kathryn is not shy about seeking new methods and experimenting to find new and better ways to deliver meaningful insights. Kathryn was a recipient of the 2015 QRCA Young Professionals Grant and is a member of QRCA.

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