August OHINKY Chapter Meeting: Getting Beyond "Once Upon a Time"
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As Qualitative Researchers, we’ve always been storytellers. In recent years, storytelling has become a popular topic in market research reporting. Yet for many, it remains elusive. The call for storytelling is a call to move from a mere accounting of data to a presentation of meaningful information which will propel the client to action.

8/5/2016
When: August 5, 2016
11:30 am - 1:30 am
Where: L&E Research
9908 Carver Road
Blue Ash, Ohio  45242
United States
Presenter: Kendall Nash


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Presenter: Kendall Nash - Getting Beyond "Once Upon a Time"

Our Aug 5 OHINKY Chapter Meeting will feature Kendall Nash – Leader of Burke’s qualitative practice and an instructor for the Burke Institute. As Qualitative Researchers, we’ve always been storytellers. In recent years, storytelling has become a popular topic in market research reporting. Yet for many, it remains elusive. The call for storytelling is a call to move from a mere accounting of data to a presentation of meaningful information which will propel the client to action. This session will equip participants with techniques to weave a meaningful story for clients and their stakeholders. We’ll dig in to the three structural phases of the story: the set-up, development, and resolution and she'll give you the tools to help you engage and communicate with your clients in each phase.

Kendall will share with our Chapter the impactful presentation on Storytelling that she delivered at the 2015 QRCA conference in Orlando. She will demonstrate the ways Storytelling has become a valuable tool in Market research reporting, and guide us in some hands-on exercises.

Kendall Nash is a lover of qualitative research and seeks to delight her clients by providing research and reports that do more than simply inform. As the leader of Burke’s qualitative practice and an instructor for the Burke Institute, she teaches others how to find unique ways to connect with people, and then demonstrates practical tips for how to truly bring learning to life in meaningful ways for clients. She embraces the opportunity she has to work with many different QRCs, putting her in a unique position to experience a wide range of approaches to reporting.

Members - $25; Non-Members - $35

11:30 AM – 12:00 PM – Networking.
12:00 – 1:00 PM – Presentation by Kendall Nash/Vice President of Burke, Inc.
1:00 – 1:30 PM – QRCA Business Meeting/ networking

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