Hi QRCAers and awesome people of the Rocky Mountain Region!
It’s Sidney here, one of the co-chairs of the Rocky Mountain Chapter of QRCA.
We have an upcoming meeting on June 29th that I would like to invite you to. There is also a list of social networking events (free) listed at the bottom as well. This is a great opportunity to talk with other market research professionals in the Denver area!
If you don’t live in the Denver area and would like to join as well, we’d love to have you!
We are excited to announce the next QRCA Rocky Mountain Chapter meeting. It will be held on Wednesday, June 29th starting at 11:00 am and run for about 2 hours.
Please RSVP by Wednesday, June 22nd, 2016 so that we can get a head count for lunch.
Lead Generation for QRCs and Small Businesses
Presented by Greg Bashaw
(Even if you don't do Lead Generation for your company, I (Sidney) sat in on one of his talks and it was really good stuff to think about and continue to develop in the business, research and marketing world)
Though you may know these business terms, the outcome from this training and discussion topic is something new and valuable. Check it out:
A “Lead” is a specific person (not organization) you have identified with the interest, ability and authority to purchase your service. “Lead Generation” begins with a happy assumption that there are a certain number of people right now who would buy services if you had the opportunity to tell them what you do. There could be hundreds, even thousands, of such people!
The question is: How do you figure out who those people are?
Lead Generation is NOT selling. Rather, it is primarily an act of “gathering information” about the market. Once you have discovered who – exactly – has a need or interest in what you are doing, THEN you can attempt to persuade some of those people to take action (i.e. sell).
In this training, we will discuss how to identify those people interested in what you’ve got. Once you figure this out, you’ll be able to build a “Lead Generation Machine” that produces consistent results. The goal is to get to the point where you only need to worry about taking care of clients, rather than stressing about whether you will have enough clients.
Greg Bashaw is the founder and Executive Director of the Colorado MicroBusiness Alliance ("CMBA"). Greg has started six MicroBusinesses over the years, two of which he sold and three of which he still operates. He was also a marketing executive at Samsung Electronics and The Home Depot. Greg has appeared on several radio and television shows as a small business expert. One of Greg's greatest passions is teaching business owners the business fundamentals they need to know to be able to custom design a sustainable and fulfilling work-life and outside-work-life. Greg has a JD (commercial law emphasis) from Brigham Young University and an MBA (marketing and technology emphasis) from the University of Texas, Austin.
Qualified Non-members: $20
fee includes lunch
490 Santa Fe Dr.
Denver, CO 80223
Please pass this information on to any other moderators, students interested in market research or qualitative consultants you know in the area!
I’m so looking forward to hopefully seeing you there!