Title: Understanding Critical Tipping Points by Going Deeper Faster: Leveraging Mixed Methods, Digital/Online Technology & Innovative Projectives
Four independent QRCA professional research colleagues with extensive health care experience joined together to conduct an exciting research case study.
By extensively layering projectives into both telephone and online methodologies, they demonstrate how they expedited rich, compelling and actionable strategic insights. They illustrate how “tipping points” evolved while physician-patient conversations and patient journeys truly came alive!
To showcase these qualitative techniques and methods, they conducted a timely and compelling case study with rheumatologists and with patients with moderate-to-severe rheumatoid arthritis to understand:
- What holds physicians and patients back from increased use of biologics?
- What are tipping points for physicians to prescribe biologics for appropriate patients?
- What are tipping points to trigger patients to accept biologics?
Come experience a deep dive into projective techniques that resulted in identifying potential opportunities for existing and new-to-market pharmaceuticals. Learn how this approach to identify “tipping points” can also easily serve as a model for non-pharma product categories.
Specializing in health care research for 40+ years, Pat is a recognized leader in qualitative research. A pioneer of innovative projective tools, Pat has taught peer workshops worldwide. A 30-year member of QRCA, Pat has held ongoing leadership roles, serving three years as its President (1995-1998).
Glenn Naphy — Calign Inc.
firstname.lastname@example.org | www.caligninc.com
Glenn brings a unique perspective with 23 years of extensive experience on both the client and supplier side of medical research. He has taught workshops on commercialization in the pharmaceutical industry. Glenn is a member of PMRG. He recently served as Co-Chair of the QRCA Southern California Chapter.
Susan has worked for a broad range of qualitative research clients specializing in creative approaches to customer immersion, strategic brainstorming, and patient journeys. Susan is a Past President of QRCA (2011-12) and served as the QRCA Southern California Chapter Co-Chair for six years.
Camille has over 25 years of extensive experience conducting qualitative research with physicians, nurses, dieticians, pharmacists and consumers in the health care industry. Camille has served on several QRCA committees and has been a presenter at QRCA conferences.