Master Class: Leveraging Mixed Methods
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When: Friday, September 16, 2016
9:00 AM
Where: Advanced Focus /the Loft
15 West 39th St., 14th floor
New York, New York 
United States
Contact: Roben Allong

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Understanding Critical Tipping Points by Going Deeper Faster — Leveraging Mixed Methods, Digital/Online Technology & Innovative Projectives (with Practicum).

Presented by Qualitative Research Masters: Pat Sabena and Camille Carlin - pioneers and leaders in the field with over 25+ years of in-field experience and expertise.

While this Master Class session is rooted in the pharma space, the deep dive techniques that will be presented are designed to be applied in any industry across methodologies: in person focus groups, telephone interviewing and/or online studies. These techniques were garnered from a case study with Rheumatologists and with patients with moderate-to-severe Rheumatoid Arthritis, with the key objective of understanding:

  • What holds physicians and patients back from increased use of biologics?
  • What are Tipping Points for physicians to prescribe biologics for appropriate patients?
  • What are Tipping Points to trigger patients to accept biologics?

What is it?: A 3-Hour Hands-On Master Class: Open to All Levels, Members as well as Non-members, interested in a. identifying tipping points that spark deeper discussion and insights b.elevating moderating skill level c.becoming more innovative in study design approach and d. adding more value to client

Why attend?: This is a game-changing interactive 3-hour workshop to learn from and practice with experienced leaders designed to help you improve your qual. practice, add value and Wow clients. Of course - there's always networking!

When is it?: Friday, September 16th; 9:00am-1:00pm. Lunch is provided.

Where is it?: the Loft @ 15 west 39th Street, Manhattan 14th floor (between 5th & 6th)

Cost: $50.00 Members; $75.00 Non-members.
Payable at the door upon registration. CASH or CHECK. Checks can be made out to QRCA NY Metro Chapter.

RSVP: Required by Monday, September 12th. RSVP to

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