Pharma SIG Webinar: Better Insights from the Application of Cognitive
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When: Wednesday, September 28, 2016
12:00 PM
Where: Webinar - Online
United States
Contact: Colleen Welsh-Allen

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This webinar is hosted by the Pharma SIG


12:00-12:30 p.m. EST/11:00-11:30 a.m. CST (GMT-6)/10:00-10:30 a.m. MST/9:00-9:30 a.m. PST




Colleen Welsh-Allen, Director of Qualitative Services for Kantar Health and Greg Chu, Principal at KMK Consulting will be presenting on cognitive interviewing and how this technique can lead to optimal survey instruments and better respondent insights.  The webinar will also introduce a novel application of computer-based simulation to support cognitive interviewing with physicians.

In this webinar session you will be introduced to:

  • The basics of cognitive interviewing.
  • Optimization of survey instruments with cognitive interviewing.
  • How computer-based simulation can facilitate cognitive interviewing with physicians and yield deeper insights into physician decision-making
  • Other ways cognitive interviewing can bring value to your qualitative projects
Colleen Welsh-Allen

Colleen Welsh-Allen
Director, Qualitative Services Kantar Health (United States)

Leads the US qualitative division for Kantar Health, responsible for moderator selection and quality control of all projects both global and US. She is also Co-chair of the Healthcare/Pharma SIG. Before Kantar she was an independent consultant for many years. 

Greg Chu

Greg Chu
Principal, KMK Consulting Inc.

Greg Chu leads R&D work on advanced simulation platforms for healthcare market research at KMK Consulting.  He was previously president at Ipsos Healthcare in charge of global research innovation and has held leadership roles in market research and commercial analytics at Novartis, Forest Labs and Merck & Co. 

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