Qcast: The Power of Using Agile Research to Drive Innovation
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Special Qcast — Live from the QRCA Annual Conference! The true power of Agile Research is the ability to effectively adapt to what is happening in a way that is innovative and consumer-focused.

 Export to Your Calendar 1/19/2017
When: Thursday, January 19, 2017
12:00 PM EST / 11:00 AM CST (GMT-5)
Where: Online
United States


Online registration is available until: 1/19/2017
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Title: The Power of Using Agile Research to Drive Innovation

Agile Research is a powerful and evolving strategy that leverages new techniques and technologies to make market knowledge more accessible, accurate and affordable. The true power is the ability to effectively adapt to what is happening around them — in a way that is innovative and consumer-focused.

Executive leaders of cutting-edge brands are challenging their marketing teams to leverage Agile techniques to become more innovative. One way insights and marketing teams can accomplish this is to run multi-wave projects using on-demand recruiting and webcams for live focus groups to quickly get feedback at multiple key milestones along the development process. This iterative approach builds upon knowledge from previous waves for optimized results. In addition, this Agile method establishes you as a strategic partner engaged with the client over the entire product development cycle — often illuminating additional research.

Participants in this webinar will learn:

  • Where Agile came from and why research teams need to learn more about this strategy.
  • How technology has automated the process.
  • Application examples for on-demand qualitative to reach its target audience faster and for less money that traditional methods.

Speakers:

Joy Steinberg

Joy is President of JSI Marketing, a market research consulting firm providing consumer insights expertise with specific emphasis on qualitative research, brand and digital insights. She has extensive experience in qualitative moderation, social media listening, project management, product marketing, consumer affairs and marketing communications.

Jim Longo

Jim Longo is a thought leader with regards to online behavior and market research technology, often speaking at industry conference and events. He brings over 25 years of domain expertise in the market research industry and heads up Research Solutions at Discuss.IO, which provides Agile market research via webcams. He has consulted with brands and research agencies around the world on how to have insightful online conversations and was instrumental in building the first global online qualitative research practice at Harris Interactive. There, he led a team that conducted more than 1,000 online groups in the first three years of its existence.