International Chapter Webinar: Finding new stories in old data
Tell a Friend About This EventTell a Friend
 

Enlisting the help of narrative psychotherapy to researchers and clients find alternative stories in the data.

6/13/2017
When: June 13, 2017
6-7:30pm CET
Where: Online Webinar
United States
Contact: Nadja Mueller Schmid


Online registration is closed.
« Go to Upcoming Event List  

Finding new stories in old data

Enlisting the help of narrative psychotherapy to researchers and clients find alternative stories in the data.

Narrative psychotherapy has been around since the 70s-80s, helping people identify their resources and create a new narratives about themselves, to better confront whatever problems they face. And, interestingly enough, thisis a need also brands have. What can we learn and borrow from narrative psychology to help brands find their alternative stories? And can we do all these while also re-cycling some of the old research as a canvas for all the narratives of the brand?

About the Presenter:
Oana has a lifelong passion for qualitative research, with 17 years of experience. She has been an entrepreneur and business owner in qualitative research since 2004. Currently she is consulting independently under the Anamnesis brand on qualitative research and strategic insight integration into business. In addition to being a research practitioner, she is also a certified Idea Generation and Creative Problem Solving processes facilitator, and a psychotherapist practicing Systemic Family Therapy.

In 2016 Oana has received the QRCA Global Outreach Scholarship and she has won the “Best Presentation Award” at the ESOMAR Global Qualitative Research Conference in Berlin.

Untitled Document

Copyright 2017 Qualitative Research Consultants Association. All rights reserved.
651-290-7491 | 888-674-7722 | admin@qrca.org
Privacy Policy

This website is optimized for Firefox and Chrome.
If you have difficulties using this site, see complete browser details.