“In Their Eyes: How Respondents’ Perceptions Can Help Us Improve the Research Process”
Presenter: Caroline Volpe
Our June 16 OHINKY Chapter Meeting will feature Caroline Volpe from Compass Market Research.
How do we as researchers compete for time? It has become an ADHD world – Vines are 6 seconds, Tweets are 140 characters, hitting the “like” button takes less than one second. But, we as researchers often ask people to share with us 60 minutes or more of their time.
On top of this, screening criteria are becoming more and more specific and specialized, limiting our pool of potential respondents. While every respondent is important, this makes them all the more valuable. So how do we make sure that we truly capture respondents’ attention, get them excited about participating, and ensure that they stay engaged throughout the research?
The insights gleaned from this research will shed light on the respondent perspective about qualitative research, to help us understand how we might change our approach to ensure that respondents have the best possible experience, thereby enabling us to capture the deepest insights and provide the maximum value for our clients. Be ready -- this will be an interactive presentation.
Cost: $25 members/ $35 non members
Please register for this event online. To get the $25 member rate, make sure you are signed in.