Virtual QRCA Mini-Conference
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 Export to Your Calendar 10/20/2017
When: Friday, October 20, 2017
12:30-5:30pm ET
Where: Virtual Platforms
United States

Online registration is available until: 10/20/2017
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Artificial Intelligence (AI): Tools To Empower Human Qualitative Researchers

The 2017 all-virtual QRCA Mini-Conference on October 20, 2017 is the only industry event dedicated to exploring the landscape of artificially intelligent (AI) tools now available and being used in qualitative research. The Content Committee has organized this interactive event to deliver new, practical, and actionable learning to members and colleagues. The topics and speakers will demonstrate concrete ways in which AI tools have benefited both the research process and the quality of insights and solutions we deliver to clients.

The mini-conference offers a unique guided look behind the curtain of Artificial Intelligence (a.k.a. “intelligent automation” or “machine learning”) at the landscape of practical AI tools now being used by human QUALITATIVE researchers.

  • Keynote by Lana Novikova, founder and CEO of Heartbeat Technologies, a global enterprise that enables researchers to transform emotions-based insights into business solutions with the help of user-friendly AI technology. Lana will provide a practical framework in which to understand and map the landscape of AI tools for qualitative research. 
  • Vendors and qualitative practitioners will present demos and case studies that illustrate a range of specific applications of AI tools. They will share the latest practical knowledge and actionable strategies, tactics, and tips. There will be time for interaction via virtual Q&A and local (Chapter) group discussion.

Confirmed speakers include:

  • Lana Novikova, Founder & CEO, HeartbeatAI (Toronto, CA)
    Practical framework to understand and map the landscape of AI tools for qualitative research
  • Paul Hudson, CEO, FlexMR (London, UK)
    Automated Chatbots: Opportunities, advantages, limitations & impact on the researcher & participant
  • Parry Bedi, Co-Founder & CEO, GlimpzIt (San Francisco, US)
    Rise of Creative AI–Machines with the Gift of Human Understanding
  • Andrew Konya, Co-Founder & CEO, Remesh (New York, US)
    Topic to come
  • Ben Wiedmaier, Research Consultant, dscout (Chicago, US)
    Research Smarter, Not Harder, with Help from AI/mobile ethnography
  • Katja Cahoon, Managing Founder, Beacon Insight Group (San Francisco) & Jessica Kukredi, Account Director, Olson-Zaltman (Pittsburgh, US)
    Dialog on their perspectives as practitioners experienced in use of AI tools to analyze emotions in qualitative data. Case study on how AI contributed to fresh, deep insight into millennial behavior.


If you are unable to attend at one of the listed chapter locations, you can still attend! Just select "Virtual" in the drop-down list when you register.


Early Birds: Register before October 10, 2017 and you will be entered to win a prize!


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