Online SIG: Learn about the UX research practices and trends from a UX specialist
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11/16/2017
When: November 16, 2017
12:00-1:00 PM EST
Where: Online Platform
United States
Contact: Regina Szyszkiewicz


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Online SIG: Learn about the UX research practices and trends from a UX specialist

Amy Savin, Regina Szyszkiewicz, and Cheryl Stella Dalisay - tri-chairs of the QRCA Online SIG, will host Justin Lowe,  Managing Partner at User Research International on November 16 from 12-1pm ET.

Justin will give an overview both classic and current trends in UX and how these compare to traditional qualitative market research.   

As the line between UX/ CX / Usability / Analytics and Market Research become more blurred, with seemingly overlapping research methods, it is often difficult to differentiate between these.  Justin will share how User Research International  has worked with both Marketing and Product Development teams to ensure that their research needs are most effectively met using the appropriate methodology.

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