Will changing the way you work help your clients be more effective in theirs?
Presenter: Mark Buntzen, Director of The Distillery from New Zealand
Mark is an experienced strategist and facilitator with a background in business strategy consulting, industrial design, and science. He runs The Distillery, which focuses on research-led strategy and design-thinking work to help his clients innovate.
Desciption of the webinar:
“Oh FFS! Why don’t they get it?! Why don’t they listen? Can they not see the big picture? What a complete and total waste of time.”
How often have you heard colleagues muttering this, or something similar?
We all know how deeply disappointing it is when research projects you’ve sunk your heart and soul into fail to drive the outcomes you were hoping for. Could these failures be a function of the way you’re working, rather than the way your clients are working? Could there be quite simple ways to improve this, and drive radically improved innovation outcomes for your clients from the research work you do?
I believe there are, and I’d like to share recent research and thinking on the role of coaching, language, and 'the locus of insight’ to help you drive better outcomes for your clients.
I’ll talk about:
- The role of coaching in driving innovation;
- The problem with traditional market research and where it places the 'locus of insight';
- The role of language and the pitfalls of excessive nominalisation;
- The problems with methods, algorithms and experts (and their hats), and the role of language in creating either static and moving images in your audience's mind - and how this all impacts action and innovation.
- And finally I’ll explain how you can improve your approach to the work you do to generate better results, better projects, happier clients, and lifelong success and happiness. (Well, maybe not all of that, but certainly some of it.)
I look forward to sharing, and meeting you all in November!
#nominalisation #tense #funnelofinnovation #rogermartin #neurolinguisticprogramming #neurosemantics #designthinking #coachingforinnovation