Presented by: Lauren McCrae & Nicole Aleong
Join 2018 Qually Award winners Lauren McCrae and Nicole Aleong to learn how to pack a punch with your proposals, captivate your clients and win rewarding work. Whether you’ve never written a proposal before or you’re a seasoned rain-maker, you’ll walk away re-inspired with new ideas you can use to spice up any proposal.
As a Director at Lux Insights, Lauren oversees Lux’s qualitative research practice and is one of the firm’s leading moderators. Lauren specializes in brand and public affairs research in diverse sectors including CPG, technology and government and enjoys working with clients such as Amazon, Bluetooth, Fitbit, Nature’s Path and WD-40. For the first five years of her career, Lauren worked in London, UK at Ipsos MORI’s Social Research Institute in the Central Government and Evaluation teams, and for various public policy think tanks.
Lauren’s presentation on behavioral economics at the 2018 QRCA Annual Conference was specially selected to be streamed as a live webinar to researchers all over the world and earned an audience score of 9.9/10 for providing useful information.
Lauren is Chapter Co-Chair for the Pacific Northwest QRCA chapter and is involved in the local business community through her work as a member of the Women’s Leadership Circle of the Greater Vancouver Board of Trade. She holds a Double Masters in International Political Economy and International Security from the London School of Economics (LSE) and Sciences Po Paris.
Nicole is a Research Associate at Lux Insights and brings with her an appetite to examine complex consumer behaviour through a human-centered lens. Since starting at Lux a year ago, Nicole has been part of research projects for both local and international clients in several different sectors including technology and finance, working with clients such as Amazon, Nintendo, Fitbit and Coast Capital Savings. She specializes in designing and executing qualitative research projects, with a passion for conducting in-home interviews and ethnographic fieldwork.
Prior to working at Lux, Nicole has consulted with international social enterprises, Canadian tech start-ups and municipal government initiatives. She has conducted fieldwork research in China and Denmark. With a strong will to give back to her community, Nicole spearheads Lux’s Give Back initiatives and partnership with G-Day.
Nicole holds a Bachelor of Arts in Anthropology and Biology from the University of British Columbia.