Putting the Western luxury consumers back into the limelight – An insider’s perspective
Is knowledge of the luxury segment important to you and to your business?
Would you like to gain key insights on luxury consumers in Western countries?
Would you like to get an insider’s perspective from a French ethnographer with rich experience in luxury studies?
The upcoming ethnography SIG webinar on January 12, 2017 will address these interests and more.
Today, luxury manufacturers are focusing on emerging markets and less on mature markets (Western countries). They do so because they are following a pure business opportunity strategy. This creates a growing strategic dilemma because they are sacrificing brand identity to pursue emerging markets. They are losing touch with their Western roots and traditions.
Méthos, a French research and innovation consultancy, with over 8 years of continuous experience in researching global luxury markets, will be giving you interesting facts and insights into the old luxury world (France, UK, USA, Japan).
This presentation will include:
- Key insights on the luxury segment
- Tips on how to do ethnography for this target
Lionel Ochs is the founder of Méthos, a research and innovation firm based in Paris and Brussels.
Prior to founding Méthos, he conducted a long-term ethnographic study of the Centre Pompidou, a well-known modern art museum Paris. He has three masters’ degrees: Sociology, Business and Art History. Besides studying human behavior, his passion has always been arts and filmmaking.