New Perspective on Technology: Call Me Gumby: Molding 21st Century Tools into Your Genuinely You Offering
Presenter: Pam Goldfarb Liss
Mobile Diaries, Online, Facial Recognition, Virtual Realities, In-Home Interviews, Telephone IDIs. Like Art Clokey (the creator of Gumby) did by creating Claymation in the early 1950s, it is how you effectively use these tools to get to the humanity of your client's objectives that makes you a nimble consultant. Ask yourself, how can I use these tools as my "clay" to create a human face for my client's research questions? In this session, Pam will demonstrate a philosophy about using 21st century tools as a clay for creating your human story. She will provide an overview of what new tools are on the horizon from both our attending conference vendors and others, good case studies that show how these tools work and a philosophy to understand what's just "The Gingerbread Man" (Art Clokey's inspiration, but not nearly as famous as his simple clay character Gumby) vs. your clay — a flexible, nimble tool that brings the story needed to your client with lasting impact — to be a great consultant. The result will be that you're a long-lasting industry-breaking icon like Gumby with a perspective that is authentically and uniquely yours.
Loving the never-know-what's-coming-next world of qualitative research, Pam Goldfarb Liss has been moderating for more than 25 years. She works with a variety of audiences, but loves the dynamics with kids, teens and their families. To meet her beloved "digital natives" where they are, Pam has been forced to be more adept at translating up-and-coming qualitative tools into comfortable avenues for conversation. Pam has moderated for many of the top Fortune 100 clients all over the world on subjects that vary from hamburgers and hygiene to smoothies and sex. Pam teaches a bi-annual course on moderating with kids and teens at RIVA Market Research Institute. She is also writing a handbook on that subject, out sometime in 2017. A warm and friendly Minnesotan at heart, Pam just moved to Washington DC area with her husband and two digital native daughters who continually give her more reasons to look at technology as a way to understand this new world.
Also available on Focus Vision for QRCA members only to participate remotely. Link will be sent to those registered prior to the meeting and a recording will be available for 90 days after the meeting to those who register for Focus Vision.
$30 members, $35 non-members