Qcast: The Canary in the Political Coal Mine
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In this interactive Qcast, Brian Gottlieb will walk through the 2016 US election season and the insights he gained from focus groups about the candidates, including Donald Trump and Hillary Clinton (Jeb and Bernie, too).

7/20/2017
When: Thursday, July 20, 2017
12:00 PM EDT / 11:00 AM CDT (GMT-5)
Where: Online
United States


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The Canary in the Political Coal Mine

In this interactive Qcast, Brian Gottlieb will walk through the 2016 US election season and the insights he gained from focus groups about the candidates, including Donald Trump and Hillary Clinton (Jeb and Bernie, too). He will dive into examples of either problems or opportunities that arose in the qualitative research long before quantitative polls, and long before the national news media picked up the stories. He'll draw from campaigns he's worked on, using footage and quotes from focus groups to show how qualitative research is the canary in the political coal mine - and what campaigns can do when the canary sings. Brian will share how surprising qualitative research findings can inform a quantitative methodology, and also how applying a political-style research protocol to a brand and market approach can lead to better insights.

Speaker:

Brian Gottlieb
Brian Gottlieb brings a balance of research, corporate and political experience to his clients at Gottlieb Strategic Research. With nearly 20 years of experience working in public policy and politics, Brian has been an integral part of many successful ballot initiatives and political campaigns across the US. He has conducted research for the US Republican National Committee, National Republican Congressional Committee, Republican Party of Kentucky, Senator Elizabeth Dole, Senator Richard Shelby, Congressman Brett Guthrie, Governor Arnold Schwarzenegger, as well as Anheuser-Busch, Altria, Reynolds America, The Pharmaceutical Research and Manufacturers Association, Gorton's, and the National Fisheries Institute. Brian began his career on Capitol Hill and has held positions in federal government relations for both the American Society for Microbiology and the American Chemistry Council.

Untitled Document

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