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Sparkle Insights
Chapel Hill
North Carolina
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213-820-6908
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Specialties in Your Own Words: Insights and consulting for Total Market/multicultural consumers. Integrated approach including both qual and quant. Adept at both conventional and innovative online research approaches such as online bulletin board, mobile, community research and Qualtrics. Markets/Industries: Automotive , Consumer Packaged Goods , CRM/Customer Service , Entertainment , Financial Services/Insurance , Food/Beverage , Gaming , Healthcare/Hospitals , Hospitality , International research , Media , New Products and Services , Non-Profit Organizations , Personal Care , Pharmaceuticals/Biotech/Medical Devices , Retail , Telecommunications , Travel/Tourism Methodologies: Concept Development/Testing , Ethnographies , Focus Groups , In-Depth Interviews , Mixed/Hybrid methods/Quali-Quant , Mobile Research , Online Communities , Online Methodologies Segments: African Americans , Asian Americans , Hispanic/Latino Americans , International , Millennials , Non-profits Languages spoken other than English: Chinese Other Language: Mandarin and Cantonese Designation(s): MA , MBA
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