Isabel Aneyba, COMARKA Consulting & Research
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Last updated: 12/6/2017
Isabel Aneyba, COMARKA Consulting & Research
Individual -- Home Chapter: International Chapter
   
Professional Information
COMARKA Consulting & Research
Austin TX and Monterrey Mexico
512-299-2077 (Phone)
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  • Designs and conducts innovative qualitative marketing research: Creative Focus Groups, Home visits, Online Communities, Mobile Qualitative, Mobile Ethnography, Online Bulletin Boards and IDIs, Online Diaries, and Co-Creation Camps (weekend immersion with consumers and clients).

• Clients include companies and international research firms across key industries (Food and Beverage, Retail, Healthcare, and Financial, etc.) and across markets (US Hispanic and Mexico).
  Business/Industrial, Consumer Packaged Goods, Developing Markets, Education, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Healthcare/Hospitals, Home and Property, International research, New Products and Services, Online Retail, Personal Care, Religion, Retail, Technology, Travel/Tourism, Utilities
  Advertising Development, Brainstorming/Ideation, Customer Journey Mapping, Employee Engagement, Ethnographies, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Online Communities, Online Methodologies, Packaging Development, Product Development, Shop-alongs, User Experience, Webcam/Telephone Interviewing
  Adults, Affluent/Wealthy, B2B, Hispanic/Latino Americans, International, Millennials, Mothers, Teens/Youth
  Spanish
  MBA
  www.linkedin.com/in/isabelaneyba
Additional Information
  Early Arrivals Dinner Leader (2009-2011)
Speed Dating Leader (2012, 2015)
  Latino SIG Leader (2006-2015)
Ethnography SIG Leader (2012-Actual)
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