Alan Appelbaum, Market Probe International, Inc.
Market Probe International, Inc.
805 Third Avenue, 11th Floor
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Specialties in Your Own Words: Consumer, B2B, Healthcare and Industrial research throughout the US and Worldwide. Communication evaluation, Website analysis/development, Building ideal product models, Evaluating communication tools, Evaluating key characteristics, Creative use-projective techniques, We use traditional as well as virtual qualitative techniques as well as hybrid qual/quant testing Markets/Industries: Agriculture, Arts/Cultural, Automotive, Business/Industrial, Computer Hardware/Software, Construction, Consumer Packaged Goods, CRM/Customer Service, Developing Markets, Education, Electronics, Fashion/Apparel, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Gaming, Healthcare/Hospitals, Home and Property, Hospitality, Human Resources/Org Development, Industrial, International research, Legal, Media, New Products and Services, Personal Care, Pet care, Pharmaceuticals/Biotech/Medical Devices, Political, Public affairs (public opinion), Publishing, Recreation/Sports, Retail, Technology, Telecommunications, Toys/Games, Travel/Tourism, Utilities, Wellness Methodologies: Advertising Development, Audience Response, Brainstorming/Ideation, Brand Evaluation, Cognitive Interviews, Concept Development/Testing, Customer Journey Mapping, Design Research, Employee Engagement, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Mystery Shopping, Online Communities, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Panels, Product Development, Quantitative Surveys, Report Writing Specialization, Shop-alongs, Shopper Insights/Retail Strategy, Taste Testing, Usability Research, User Experience, Webcam/Telephone Interviewing
Segments: Adults, Affluent/Wealthy, African Americans, Asian Americans, B2B, Babies / Toddlers, Children, Fathers, Government, Hispanic/Latino Americans, International, LGBTQ, Millennials, Mothers, Non-profits, Parents, Pet owners, Plus Size, Seniors