Susan Fader, Fader & Associates, Inc.
Fader & Associates, Inc.
435 Warwick Ave
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Specialties in Your Own Words: Deep experience across categories and demographics - CPG, Medical, Kids, Financial, Electronics, Travel & Entertainment, Media, Social Issues. Can turn research participant into storytellers. Focus on US, have fielded research in 20 countries across 5 continents. In-person, on-line, mobile and other qualitative methods. Speak at industry conference (US & Internationally) on range of topics including narrative economics, self-diagnostic ethnography, integrating gamification mindset into qualitative research design and moderating. Markets/Industries: Arts/Cultural, Business/Industrial, Consumer Packaged Goods, Electronics, Entertainment, Environmental, Fashion/Apparel, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Healthcare/Hospitals, Home and Property, Hospitality, Human Resources/Org Development, Industrial, International research, Media, New Products and Services, Non-Profit Organizations, Personal Care, Pet care, Pharmaceuticals/Biotech/Medical Devices, Political, Public affairs (public opinion), Publishing, Recreation/Sports, Religion, Retail, Technology, Telecommunications, Toys/Games, Travel/Tourism, Wellness Methodologies: Advertising Development, Behavioral economics, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Executive/Professionals Interviewing, Focus Groups, In-Depth Interviews, Mobile Research, Online Communities, Online Methodologies, Packaging Development, Product Development, Webcam/Telephone Interviewing Segments: Adults, Affluent/Wealthy, B2B, Babies / Toddlers, Children, Fathers, Government, International, LGBTQ, Millennials, Mothers, Non-profits, Parents, Pet owners, Plus Size, Seniors, Teens/Youth Languages spoken other than English: Hebrew
Linked In Profile Link: https://www.linkedin.com/in/fadersusan/
Committee Leadership: Current Book Review Editor or VIEWS Past VIEWS International Editor