Fiona Ray, Ready About
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Last updated: 10/16/2017
Fiona Ray, Ready About
Individual -- Home Chapter: IL/Chicago Chapter
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Ready About
5019 N Kilbourn Ave
Chicago
Illinois
60630-2624  United States
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(312) 805-8055 (Phone)
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  I am an independent brand strategist and consumer insights qualitative research professional focusing on brand positioning, innovation and strategy. My areas of expertise include:•Leading strategic brand research studies (multi-stage qual/quant); international/global study management•Brand positioning, target consumer illumination, communications development research, shopper journey, purchase process studies, new product innovation•Highly experienced and skilled moderator: focus groups, IDIs; ‘ethnography’: in-context observation and interviewing (in-homes, shop-a-longs, drive-a-longs, et al); expert and stakeholder interviews •Ideation and brainstorm facilitation •Designing and running on-line and mobile journals, panels, and other digital methodologies. Have deep experience in hard to reach b2b and agriculture projects.
  MBA
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