Kristin Schultz, Psyma International, Inc.
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Last updated: 10/18/2017
Kristin Schultz, Psyma International, Inc.
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Psyma International, Inc.
661 Moore Rd
King Of Prussia
Pennsylvania
19406-1317  United States
 [ Map ]
(610) 992-0900 x122 (Phone)
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  In all aspects of her life, Kristin seeks opportunities to engage with others, facilitate insight, lead conversations and solve problems. She has a strong background in human behavior and an even stronger passion for discovery. You will find her always in conversation - whether in the field moderating or in line at the grocery store. Her natural inclination is to observe and listen to people. Kristin's clients and colleagues describe her as a natural “people person” who builds rapport and is able to make sincere connections quickly. She has extensive experience in and understands the sensitive nature of working within the high-consideration categories of healthcare, education, financial services, automotive and luxury goods and services.

In her role as a Qualitative Researcher and Moderator at Psyma International, Kristin calls upon her passion and experience to access the internal and personal journey of individuals. She is able to deliver to her clients not only a rich understanding of their consumer's needs, emotional motivators and purchasing behaviors - but unique, actionable insights that drive positive business results.

Kristin has over ten years experience leading discussions - including facilitating trainings and workshops and moderating both in-person and online research conversations. Her recent projects include baseline and market exploration, etnography, customer/ patient journey, development and brainstorming clinics, product development, messaging and creative testing.

Over the years Kristin has studied, lived in and worked with many cultures, lending to her ability to coordinate large global research studies while understanding local market needs and nuances. When she is not working, Kristin is most likely teaching yoga, learning something new or exploring the world with her family. She graduated with Distinction from the Pennsylvania State University earning a B.S. in Human Development.
  Arts/Cultural, Automotive, Business/Industrial, Computer Hardware/Software, Consumer Packaged Goods, Developing Markets, Education, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Healthcare/Hospitals, Hospitality, Human Resources/Org Development, International research, New Products and Services, Non-Profit Organizations, Online Retail, Personal Care, Pharmaceuticals/Biotech/Medical Devices, Recreation/Sports, Retail, Social Media, Technology, Telecommunications, Travel/Tourism, Utilities, Wellness
  Behavioral economics, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Design Research, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Mystery Shopping, Online Communities, Online Methodologies, On-Site/Field Interviewing, Packaging Development, Panels, Product Development, Report Writing Specialization, Shop-alongs, Shopper Insights/Retail Strategy, Social Media Research, Training and Education, Webcam/Telephone Interviewing
  Adults, Affluent/Wealthy, B2B, Children, Fathers, International, LGBTQ, Millennials, Mothers, Non-profits, Parents, Teens/Youth
Additional Information
  YP SIG Co-Chair
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