Kristin’s background in human behavior and passion for discovery inspire her in her role as a Qualitative Researcher and Moderator. A natural "people-person," Kristin’s observation, communication, and organization skills are instrumental in gaining access to key business insights while improving clients' understanding of their consumer's needs, emotional motivators, and purchasing behaviors.
Kristin’s experience designing, managing and moderating both in-person, telephone and online qualitative research discussions gives her client’s access to the internal and personal journey of individuals within the consumer and healthcare arenas. Her recent experience includes baseline, market and brand development, ethnography, concept testing/launches, target customers and messaging studies.
Over the years Kristin has studied/ lived in Italy, The Dominican Republic, Fiji, and New Zealand. These experiences lend to her ability to coordinate large global and multi-country research studies while effectively managing local market needs and nuances.