Katie Sweeney, OutsideIn Strategies, Inc.
OutsideIn Strategies, Inc.
1619 Third Avenue,
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Specialties in Your Own Words: Certified Jobs-to-be-Done Interviewer. Brand strategy and positioning, Exploratory and hypothetical segmentation development (as precursor to quant), Ad testing, Innovation/new product development. Probing deep inside consumers brains to uncover the underlying emotional and motivating triggers of demand both recognized and latent. Markets/Industries: Arts/Cultural, Automotive, Business/Industrial, Construction, Consumer Packaged Goods, Education, Electronics, Entertainment, Fashion/Apparel, Financial Services/Insurance, Fitness/Exercise/Sports, Food/Beverage, Gaming, Healthcare/Hospitals, Home and Property, Hospitality, Media, New Products and Services, Non-Profit Organizations, Online Retail, Personal Care, Pet care, Pharmaceuticals/Biotech/Medical Devices, Recreation/Sports, Retail, Social Media, Technology, Telecommunications, Toys/Games, Travel/Tourism, Wellness Methodologies: Advertising Development, Brand Evaluation, Cognitive Interviews, Concept Development/Testing, Executive/Professionals Interviewing, Focus Groups, In-Depth Interviews, Product Development, Shop-alongs, Shopper Insights/Retail Strategy, Webcam/Telephone Interviewing Segments: Adults, Affluent/Wealthy, B2B, Fathers, Hispanic/Latino Americans, Millennials, Mothers, Non-profits, Parents, Pet owners, Seniors, Teens/Youth
Linked In Profile Link: linkedin.com/in/katiebsweeney