Ethnography and Observational Research, Brand Strategy, New Product Development, Online Qualitative & Hybrid Approaches
2017 Maryanne Pflug Spirit Award
Co-Chair of Industrial Relations Committee. Served on MemCom (1997-1999) and MarCom (2015-2016). Served as co-Managing Editor of VIEWS magazine (2000-2006).
Served on the Board of Directors from 1999-2001, and again from 2013-2015.
Presented to the Chicago chapter multiple times: "On-Site Insight" with Jan Lohs, "Everything You Wanted to Know About Online Qual But Were Afraid to Ask" with Shaili Bhatt and Mindy Predovic, and "Keeping it Real with Kids & Teens" with Tom McGee.