Shannon Danzy, danzy consults.
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Last updated: 1/14/2018
Shannon Danzy, danzy consults.
Individual -- Home Chapter: NY/Metropolitan NYC Chapter
    
Profile Link: http://www.qrca.org/member/danzy
Professional Information
danzy consults.
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  Methodologies + Techniques
- Online qualitative research (e.g. ethnography, bulletin boards, communities, webcam interviews, webcam focus groups)
- Friendship groups, paired and depth interviews
- Ad testing / Concept testing
- Mixed methodology
- Creative research methods
- Brand planning / Strategic planning / Creative strategy
- Ideation / Brainstorming facilitation
- Usability / User Experience

Categories
- Generalist
- Nonprofit / NGOs

Targets
- Teens and young adults
- Multicultural (African American / Black, Hispanic / Latino, Native American, Asian American)
- Gay, Lesbian and Bisexual / GLBTQ
  Consumer Packaged Goods, Fashion/Apparel, Food/Beverage, Media, New Products and Services, Non-Profit Organizations, Online Retail, Retail, Social Media
  Advertising Development, Brainstorming/Ideation, Brand Evaluation, Concept Development/Testing, Customer Journey Mapping, Ethnographies, Executive/Professionals Interviewing, Focus Groups, Ideation, In-Depth Interviews, Mixed/Hybrid methods/Quali-Quant, Mobile Research, Online Communities, Online Methodologies, Product Development, Report Writing Specialization, Shop-alongs, Training and Education, Usability Research, User Experience, Webcam/Telephone Interviewing
  Adults, African Americans, B2B, Hispanic/Latino Americans, LGBTQ, Millennials, Non-profits, Teens/Youth
  https://linkedin.com/in/sdanzy
Additional Information
  Young Professionals Grant Committee Chair
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