Qualitative research consultant with a unique and effective interviewing style that blends social science rigor, journalistic curiosity, and kitchen-table rapport. An active listener and keen observer of human behavior who recognizes unexpected opportunities for follow-up, allowing for deeper insight into respondent decision-making processes and world view. Extensive background in healthcare and life sciences, with a special interest in the patient experience and the baby boomer demographic.
Expertise includes in-depth interviews, focus groups, ethnographic and UX/CX studies (with CEOs, physicians, patients, and consumers); research design; screener, discussion guide, and questionnaire development; writing/editing reports, qualitative analysis, and strategic planning. Clients include healthcare/life sciences, consumer, and tech. Can quickly get up to speed on any set of business issues or therapeutic area.