Anya specializes in qualitative market research conducting in-depth interviews (in-person, telephone, video), mobile and online discussion and bulletin boards, usability testing and user research, B2B research, shop-a-longs, focus groups and more for a variety of segments in a variety of categories. She is also a trained video and audio editor. She created the new branding video you saw at the 2015 QRCA Conference in Orlando. (Watch it again here: https://vimeo.com/147762735/e1f083128f). She also created the 2016 QRCA World Wide Conference promotional video (https://vimeo.com/155987069/d6eed981fa) and profile video on the keynote speaker (https://vimeo.com/155965054/84ab06997d).
Her market research work and video work includes financial services S&P 500 companies, pharmaceutical, skin care and telecommunications Fortune 500 companies, international photography and imaging companies, food and beverage services and more. Her market research partners and clients include New Leafe Research, Practical Imagination Enterprises, Calign Inc., New Directions Consulting, LitBrains –Igniting Ideas!, DigitalQual, Seek Company and more.
She transitioned from the media and entertainment industry with a background in interviewing, analysis and reporting. She previously conducted over 1,300 interviews with celebrities, musicians, directors, authors and cultural innovators represented by Universal Music Group, Warner Music Group, Paramount Pictures and more,for big name companies like MTV, Vh1 and CMT.